That ending poverty thing

If you look at the word ‘poverty’, you may notice something within it if you look really closely? There in the middle is the word over. This is the focal point of the new Christian Aid campaign, - poverty over. It came about when a secular marketing agency looked at everything we produced and all of our hopes and dreams, and came back to us simply saying – you believe in ending poverty don’t you? Well then that’s all you need to say. No gimmicks, no gloss. They effectively took us at our word.
It’s a brave thing to do – we really have risked being a laughing stock; no bases covered, no plan B, no excuses.
But when you consider it, human history is made up of instances where massive social change has occurred because of a determination to act. The ending of slavery, the collapsing of apartheid, and the eradication of smallpox within a decade are all examples. The scandal of poverty must be added to that list. The world has more wealth, more knowledge, greater interconnections and a greater capability to do so than at any other time in human history.
We are not calling for marginal improvements on what has gone before, instead fundamental changes in the global, national and local structures that create poverty are needed.

Christian Aid’s determination to end poverty is driven by the belief that the work of building the Kingdom of God is continued by his followers today. So, the church surely has a key part to play in all of this. Are we ready to really act with determination, regardless of what others say? Are we ready to take the gospel and put it into action? Are we ready to be taken at our word?