Wednesday, 18 August 2010

Goldfish



So much of life seems to be hit and run, fads and trends, fashion and shock driven. Our attention spans are ever shorter as we are fed a diet of sound bites and fast living. The danger with that is that we short change ourselves and those around us.

This year has seen some of the most heartbreaking disasters of a generation. In January in excess of 220 thousand people died as a result of the earthquake in Haiti. This summer a food shortage hit West Africa, leaving ten million people facing the prospect of severe food shortages across the region. The death toll following severe floods in Pakistan will continue to rise as food prices increase, disease spreads and people are left without shelter.

People across the world have wasted no time in giving generously to the appeals and to the desperate need of the families hit by these disasters. It’s been incredible and if you have given to any appeal then thank you. Yet it’s now, as the immediate shock has subsided, and the media has left and our attention turns to something else, that the need is greatest.

Agencies like Christian Aid are in it for the long haul whether it be a disaster situation, or long term development projects in communities completely ignored by the world’s press. Rebuilding countries, and lives, is a lengthy and delicate business but one to which we are committed.

1.5 million people are still living in makeshift shelters in Haiti, nearly half a million children are still facing malnutrition in Niger, and tens of thousands of people in Pakistan have seen their whole lives washed away. Please don’t forget them.

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